Digital Proposal

Moving Forward

• Prioritise findings from Site Audit & set tasks / timescales with an indication of what the work entails, the reason, and the future benefits.
• Add Meta Data to all pages, posts, products & categories to improve Organic Search Results.
• Improve site search functionality & introduce Menu Dropdowns.
• Improve site speed.
• Improve UX.
• Research competitors online presence, share findings and help with strategy to increase market share.
• Consider a retheme to improve look & feel, whilst removing the weight of the existing theme.
• Help to teach best practices for e-Commerce going forward.

Recommended Approach

There’s a considerable amount of technical improvements required to the existing setup to get the website healthy & happy. I would suggest a focus is placed on technical improvements as these are imperative for long-term growth.

This would lead to improving the site functionality, bringing in new categories such as ‘Brands’, improving the search function with the improved metadata feeding the site search.

Tools such as Hotjar should be introduced to monitor user activity and you to determine what front-end changes need to be completed to improve user engagement rates.

I would recommend that for the first 4-6 weeks that 2 full days per week are committed to the website, at which point 1 full day per week should be enough to provide insights, recommendations, and to continue working with you to deliver your goals.