13+ YEARS EXPERIENCE

RESULTS DRIVEN

COMMERCIALLY FOCUSED

UK BASED

E-Commerce Strategy

Growing a successful online business takes far more than simply having a great website. It requires a clear strategy, an understanding of your customers and the ability to adapt in an ever-changing digital landscape.

With over 13 years’ experience across D2C, B2B and multi-channel e-commerce, I help businesses identify opportunities, overcome challenges and build strategies that deliver sustainable online growth. Whether you’re launching a new online store, looking to increase conversions or planning your next stage of growth, I’ll work with you to develop a practical roadmap tailored to your business.

From platform selection and customer journey optimisation to conversion rate improvements and long-term digital planning, every recommendation is focused on helping your business grow online with confidence.

Digital Marketing

Driving traffic is only valuable if it’s the right traffic. Successful digital marketing is about attracting the right audience, creating meaningful customer journeys and turning visitors into loyal customers.

I create data-driven digital marketing strategies that combine SEO, Google Ads, Google Shopping, Social Media Advertising and email marketing to help businesses increase visibility, generate qualified leads and maximise return on investment. Every campaign is backed by analytics, continuous optimisation and a commercial focus on delivering measurable results.

Rather than treating each marketing channel in isolation, I develop joined-up strategies that support your wider business objectives and create long-term, sustainable growth.

Marketplace Growth

Selling through online marketplaces can open the door to thousands of new customers, but success requires more than simply listing your products. Every marketplace has its own algorithms, customer expectations and opportunities to maximise visibility and sales.

I help businesses develop and optimise their marketplace strategy across Amazon Seller Central, eBay, TikTok Shop, B&Q Marketplace, Tesco Marketplace, The Range Marketplace and Wayfair. From product optimisation and catalogue management to advertising, account performance and expansion planning, I help you build a stronger multi-channel presence while maintaining a consistent customer experience across every platform.

Whether you’re taking your first steps into marketplaces or looking to improve the performance of existing accounts, I’ll help you unlock new opportunities for growth.

Full List Of Services

cart icon

E-Commerce Strategy

Whether you’re launching a new online store or looking to scale an established business, I help create commercially focused strategies that drive sustainable growth. From platform selection and customer journeys to digital transformation and long-term planning, every recommendation is designed to help your business grow online.

Find Out More
bubble icon

Digital Marketing

Successful digital marketing is about more than clicks and impressions. I help businesses attract the right customers through SEO, Google Ads, Google Shopping, Social Media Advertising and email marketing, creating joined-up strategies that generate measurable results.

Find Out More
chart line icon

Marketplace Growth

Expanding beyond your own website can unlock significant growth opportunities. I help businesses maximise sales across Amazon Seller Central, eBay, TikTok Shop, B&Q Marketplace, Tesco Marketplace, The Range Marketplace and Wayfair through effective marketplace strategies and optimisation.

Find Out More
award icon

UX & Conversion Optimisation

Driving traffic is only half the battle. I analyse customer behaviour, identify barriers to conversion and optimise user journeys through UX improvements, A/B testing and data-driven recommendations to help turn more visitors into customers.

Find Out More
service icon

Customer Acquisition & Retention

Growth doesn’t stop after the first sale. I help businesses attract new customers while building loyalty through email marketing, customer lifecycle strategies and retention campaigns that encourage repeat business and increase customer lifetime value.

Find Out More
code icon

Website Development

Your website should be your hardest-working salesperson. Whether you’re using Shopify, WordPress or WooCommerce, I build and optimise websites that look professional, perform brilliantly and provide an outstanding customer experience.

Find Out More