Digital Marketing Strategy

You have a website for a very specific purpose, on occasions it’s possible to lose sight of your goals, and they can also change with time. I can help to realign priorities with short & long term strategies.

Does My Business Need A Strategy?

Any online business needs a strategy of some description, some much more complex than others. Ultimately, a strategy is a plan, or a road map to get you from A to B to Beyond. A Digital Marketing Strategy refers to the plan and tactics used by businesses to promote their products or services through online channels. A Digital Marketing Strategy may include various elements such as Website Design, Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), Social Media Marketing, Email Marketing, Paid Advertising, Content Marketing, and more.

How Do You Create A Digital Marketing Strategy?

  1. Define your target audience: Identify who your ideal customers are, what their needs are, and how they search for information online.
  2. Set measurable goals: Determine what you want to achieve with your digital marketing efforts and set specific, measurable, achievable, relevant, and time-bound (SMART) goals.
  3. Develop a content marketing plan: Create valuable and relevant content that resonates with your target audience.
  4. Optimise your website: Ensure that your website is user-friendly, fast, and easy to navigate. Optimise it for search engines with the right keywords, meta tags, and descriptions.
  5. Use Social Media effectively: Choose the right platforms for your business, create a Social Media Calendar, and engage with your followers.
  6. Leverage Email Marketing: Use email to nurture relationships with your subscribers, promote your products, and drive traffic to your website.
  7. Invest in Paid Advertising: Use pay-per-click (PPC) advertising, Display Advertising, or Social Media Advertising to reach your target audience and drive conversions.
  8. Monitor and measure your results: Track your performance with analytical tools to see what’s working and what’s not. Make adjustments to your strategy as needed.

Remember that a successful digital marketing strategy requires a long-term approach, consistent effort, and a willingness to adapt and evolve with changing market conditions and customer needs.

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