Data-driven digital marketing strategies designed to increase visibility, attract customers and grow revenue
13+ Years’ Experience | £40m+ Online Revenue Managed | D2C, B2B & Multi-Channel Expertise | Shopify, Magento, WordPress & WooCommerce | Amazon & Marketplace Specialist
Successful digital marketing is about more than increasing clicks, impressions or website traffic. It is about reaching the right customers, at the right time, with the right message, and turning digital activity into measurable commercial growth.
With over 13 years of experience delivering e-commerce growth strategies across B2C, B2B and D2C businesses, I help brands build and optimise digital marketing strategies that improve customer acquisition, increase conversions and maximise return on investment.
Whether you need support managing existing campaigns, improving underperforming channels, or developing a complete digital marketing strategy, I provide hands-on expertise across paid advertising, SEO, email marketing, social media and conversion optimisation.
Many businesses invest heavily in digital marketing but struggle to understand what is actually driving growth. Campaigns can become fragmented, budgets can be wasted, and opportunities can be missed without a clear strategy and ongoing optimisation.
I take a commercially focused approach, combining data analysis, customer insights and marketing expertise to identify opportunities, improve performance and create sustainable growth.
From increasing online visibility through SEO to scaling profitable paid advertising campaigns, every activity is aligned with your wider business objectives.
Google Ads can be one of the fastest ways to generate qualified traffic and revenue, but success requires more than simply increasing budgets.
I create and optimise paid search campaigns designed around your products, customers and commercial goals. This includes keyword research, campaign structure, ad copy, bidding strategies, audience targeting and ongoing performance optimisation.
The focus is always on improving efficiency, reducing wasted spend and maximising return on investment.
For e-commerce businesses, Google Shopping is a powerful acquisition channel, but product visibility and campaign performance depend on having the right strategy in place.
I help businesses optimise their product feeds, improve campaign structures, refine targeting and identify opportunities to increase sales through Shopping campaigns.
By combining product data, search behaviour and performance insights, I help brands get their products in front of customers who are actively looking to buy.
A strong SEO strategy creates long-term visibility, attracts qualified customers and reduces reliance on paid advertising.
I help businesses improve organic performance through technical SEO improvements, keyword strategies, content optimisation, website health audits and ongoing growth plans.
From fixing technical issues to identifying new opportunities for organic growth, SEO is approached with a commercial mindset focused on increasing relevant traffic and conversions.
Acquiring new customers is important, but maximising the value of existing customers is where many businesses have significant growth opportunities.
I help brands develop effective email marketing strategies that improve engagement, increase repeat purchases and build stronger customer relationships.
This includes campaign planning, automation flows, customer segmentation, promotional strategies and platform optimisation across tools such as Klaviyo and other leading email marketing platforms.
Social media advertising provides businesses with the opportunity to reach new audiences, build brand awareness and re-engage existing customers.
I create and optimise targeted campaigns across platforms including Meta, using audience insights, creative testing and performance data to improve customer acquisition and maximise campaign effectiveness.
From prospecting new customers to remarketing to existing audiences, campaigns are built around the complete customer journey.
Sometimes the biggest opportunities come from understanding what is currently working, what is not, and where improvements can be made.
I provide detailed digital marketing audits covering areas such as:
The result is a clear roadmap highlighting practical improvements that can help drive growth.
My approach combines strategic thinking with hands-on delivery. I do not believe in marketing activity for the sake of generating reports or vanity metrics.
Every campaign, optimisation and recommendation is focused on one objective: helping businesses attract more customers, improve conversion rates and generate sustainable revenue growth.
Whether you need a complete digital marketing strategy or specialist support across specific channels, I can help you identify opportunities and turn digital activity into measurable results.
If you want to understand where your biggest growth opportunities are and how digital marketing can help your business achieve its goals, get in touch to arrange a conversation.
Discuss Your Growth Opportunities